Jill Stuart Case Study
Buero New York brought Jill Stuart’s corporate identity to life through the use of typography and imaging. Like the collection, which is always pushing fashion forward, the corporate identity needed to be flexible and adaptable to new ideas. Our designs allow for fresh variations from season to season while reflecting an overall uniform look for the Jill Stuart brand.
Our work on the Jill Stuart brand for almost a decade has created a personality that - like the fashion itself – is constantly evolving. We developed an iconic photographic style that could mirror the Jill Stuart woman from season to season. Shot by Mario Sorrenti, the advertising campaigns feature up-and-coming industry talents and have helped launch the fashion careers of Lindsay Lohan, Tasha Tilberg, Jaime Rishar, Trish Goff, and Georgina Cooper.
For the first Jill Stuart Parfum campaign, we featured the designer herself as the ambassador for the fragrance and ultimate girl. Selecting a photo of Jill shot by Ellen Von Unwerth, the campaign imagery focused on the natural, feminine beauty behind the fragrance.
Rich in ever-changing content, we created the website as a hub for the most updated information about the world of Jill Stuart, including videos and images straight from the runway, new collections, advertising campaigns, fragrances, line extensions, press and celebrities, and Jill’s news.
We designed the fragrance packaging with the ultimate femininity in mind. A trio of pastels represent the three Jill Stuart scents: Vanilla Lust, Night Blooming Lily, and Jasmine Fleur, while the upright cylinders are designed to sit delicately on a dressing table.
Buero New York created a film to merge the Jill Stuart worlds of fashion and fragrance. The video links the the youthful and inspiring runway collections with the effervescence of the Jill Stuart woman and underlying femininity of the fragrance.