David Webb Case Study
When tasked with the revitalization of David Webb, a historic New York jewelry brand from the 1940s, Buero New York tapped Terry Richardson to shoot and ‘star’ in an advertising campaign – in the form of a rubber doll. The first jewelry ad to ever appear in Art Forum, the shoot was styled by Carine Roitfeld and featured a model dripping with David Webb fine jewels. Part edgy fashion concept, part buzz-worthy creative talent, the campaign made waves in the fashion and design worlds.
An independent luxury brand rooted in craftsmanship and creativity, David Webb may be best know for bold designs and exotic jeweled animals. We reworked the existing logo by creating a signature gold tone for the ‘W’, while the Zebra’s head – one of the most famous of the designer’s creations – remains in black and white, a recognizable icon for the brand.
As a play on the celebrity status of photographer Terry Richardson, we created hand-painted replications in rubber of an exclusive collector’s edition Terry doll that the model could stretch and twist during the campaign shoot.
Buero New York designed an embossing stamp to be synonymous with the utmost in quality. The stamp confirms genuine David Webb Jewelry by embossing the logo onto the brand’s certificate of authenticity accompanying any jewelry purchase.